Our Team

Paul’s “WHY”

Paul Armstrong's journey into financial planning is deeply rooted in his family's legacy. As a child, Paul was inspired by his father's successful financial practice and his dedication to helping families and business owners achieve financial security, viewing it not just as a career but as a calling. This passion led him to join his father in the business in 2006, where they worked together to make a positive impact in their community.

Today, Paul continues this legacy by partnering with individuals and families during pivotal life moments to help them realize their dreams and goals – whether it's optimizing investment strategies, planning a fulfilling retirement, or creating a legacy for future generations, Paul is committed to providing personalized guidance. These clients include retirees, those nearing retirement, business owners, executives, and community leaders who seek a dependable partner in navigating their financial futures.

Professional

In 2022, Paul expanded his financial services legacy by partnering with Adam Sinoff, a longtime colleague, to co-found Armstrong & Sinoff Financial. This collaboration marked a new chapter in the journey that Paul began alongside his father, enhancing their ability to provide comprehensive financial planning and support to their clients. With Adam's expertise and shared vision, Armstrong & Sinoff Financial is positioned to continue making impactful contributions to the community, guiding individuals and families towards achieving their financial goals.

In 2023, Armstrong & Sinoff Financial was invited to be a part of Northwestern Mutual’s Private Client Group (PCG). This exclusive group represents a community of advisors and firms within Northwestern Mutual that possess the experience, expertise, and tools to tailor advisory strategies to help build, protect and manage the wealth of high-net-worth clients.

Paul maintains a deep specialization in retirement income distribution strategies, wealth management, and wealth preservation planning.

Paul’s expertise has earned him notable accolades, including:

• Forbes Best-in-State Top Financial Security Professional (2022-2025)
• Forbes Top Next-Gen Wealth Advisor (2022-2025)
• Forbes Top Wealth Management Teams (2025)
• Northwestern Mutual FORUM (2015 – 2024)
  • The highest level of productivity and excellence at Northwestern Mutual. Qualifiers represent the top segment of our industry-leading field force.

Personal

Paul is married to his wife Christine and together they have seven children. In his free time, Paul enjoys spending time with his family, playing basketball, and traveling.

Prior to his married years, Paul attended Presbyterian college where he played Lacrosse for a year then transferred to Eckerd College where he graduated with his bachelor's degree in business.

Paul with his wife Christine, and children Marie, Alice, Sarah, Peter, David, James & baby Lydia.

Adam's “Why”

As a second-generation Florida native, Adam Sinoff was raised in Jacksonville by hard-working professional parents with core values of family, education, and unconditional love. From his father, a family law attorney, Adam learned how to counsel families through some of life's most challenging moments. From his mother, a retired managing broker in a large real estate office, he learned the importance of perseverance and leading with heart and humor.

As Northwestern Mutual clients since 2002, Adam and his family developed a trusted relationship with their advisors. When his father passed away unexpectedly in 2016, it marked a pivotal moment in Adam’s life. It solidified his determination to build a life and career dedicated to serving others while honoring his father's memory and legacy. Adam left his career in corporate finance to establish his own financial planning practice.

Today, Adam walks alongside individuals and families experiencing their own transformative moments to discover their dreams and goals –whether it's planning to save for a dream home, designing the retirement of their choosing, or creating a legacy to pass on to their children and grandchildren. These clients, include individuals in retirement or nearing retirement, business owners, executives, and community leaders who desire a true partner in planning for the future.

Professional

Adam Sinoff is a former finance executive with over 20 years of experience leading high-performing teams at Disney, Starwood, and a private equity portfolio business. In 2016, he made a successful career transition into the financial services industry to pursue a passion for helping people.

In 2022, Adam expanded his financial services legacy by partnering with Paul Armstrong, a longtime colleague, to co-found Armstrong & Sinoff Financial. With Paul’s expertise and shared vision, Armstrong & Sinoff Financial is positioned to continue making impactful contributions to the community, guiding individuals and families towards achieving their financial goals.

In 2023, Armstrong & Sinoff Financial was invited to be a part of Northwestern Mutual’s Private Client Group (PCG). This exclusive group represents a community of advisors and firms within Northwestern Mutual that possess the experience, expertise, and tools to tailor advisory strategies designed to build, protect, and manage the wealth of high-net-worth clients.

Adam’s expertise has earned him notable accolades, including:

• Forbes Best-in-State Top Financial Security Professional (2024-2025)
• Forbes Top Wealth Management Teams (2025)
• Northwestern Mutual Fastrack Qualifier (2019)

Personal

Adam is married to his wife Sarah, a marketing executive at Disney, and they have two children, Claire, and Ben.

Prior to his married years, Adam earned a Bachelor of Science degree in accounting with honors and an MBA in Finance from the University of Florida.

Adam has been a member of the University of Florida MBA Advisory Board since 2013. The Florida MBA Advisory Board is a group of experienced professionals who provide guidance and strategic advice to the MBA program in Florida. Members collaborate to ensure that the program remains relevant to current business trends and prepares students to excel in their careers.

When he’s not working or attending family and children’s activities, you might find him giving back to the community’s various educational organizations, including his children’s school - Windermere Prep, and his alma mater - The University of Florida. You will also routinely find Adam cheering on the Florida Gators.

Adam and his wife Sarah, and children Claire and Ben. 

Adam and his wife Sarah, and children Claire and Ben. 

Teresa Payment is Responsible For:

• Welcoming and introducing clients to Armstrong & Sinoff Financials' investment services
• Serving as the point of contact for investment-related matters
  • Advisory and Brokerage platforms
  • Portfolio management
  • Creation/Trading/Rebalancing
  • Continuing maintenance
  • Investment questions and needs

Professional

Teresa is an Associate Wealth Management Advisor and Director of Investment Services, specializing in investments and wealth management.

Teresa has more than 25 years of experience in the investment and wealth management industry. She has her Series 7 & 66 investment licenses, Chartered Retirement Planning Counselor (CRPC®) designation, and 2-15 insurance license. Teresa joined Paul in January 2017 as the Director of Investment Services bringing with her over 20 years of experience and a vast array of industry knowledge and skills. She is a reliable source that is proactive to reach out and readily available to respond to questions and needs.

Personal

A native Floridian, Teresa was born and raised in Orlando. She is a proud mom to her adult son, Adam. She enjoys spending time with friends and any time at a beach and on or near water. Favorite activities include kayaking, swimming, and cooking. A dog enthusiast, for Teresa, any activities that include four-legged friends makes for more fun and an even greater experience.

Teresa’s word: DEDICATED

Teresa is dedicated to ensuring clients receive exceptional service and advice, and know they are in the best hands every step of the way to meeting their financial goals and needs.

Phil Stroud is Responsible For:

• New Investment account documents and processes, including:
  • Verifying services are established on new accounts
  • Managing incoming account transfers
  • Developing and managing annuity proposals
  • Creating customized analyses for planning retirement accumulation and distribution models

Professional

Phil is an Associate Wealth Management Advisor, specializing in the development and management of annuity proposals. He is also responsible for curating customized planning analyses, utilizing proprietary software to model retirement accumulation and distribution scenarios.

Originally from Illinois, Phil joins our team with a 15-year tenure at Northwestern Mutual where he earned several professional designations: CFP®, CLF®, CLU®, ChFC®, RICP®, CASL®, RHU®, REBC®.

Personal

Phil holds a Bachelor of Arts degree in History and Political Science from Northern Illinois University (2006). He has been married to his wife, Paula, since 2010, and they have four young children: Philip, Ruth Anna, Susanna, and Ester. The family enjoys spending time together exploring Florida and other destinations.

Phil’s word: HELPFUL

“My intention is to provide the best service to clients to ensure that they meet their goals and ambitions to live their best life possible.”

Jackie Marion is Responsible For:

• Managing online services with continuous care and support
• Tailoring credit line management services
• Efficiently managing client information updates

Professional

Jackie is an Associate Financial Representative, specializing in managing online services with meticulous care and support, to help ensure a seamless user experience. She excels in tailoring credit line management services to suit individual client needs and efficiently oversees client information updates to maintain accuracy and reliability.

Prior to joining the firm, Jackie developed valuable business and leadership skills through her roles in hospitality, childcare services, and property management. Jackie holds a Series 7 investment registration and 2-15 insurance licenses, enabling her to provide clients an exceptional experience.

Personal

Jackie, a Florida native born and raised in the Orlando area, enjoys a range of activities, including spending time with family and friends, traveling, and baking.

Jackie’s word: INNOVATOR

As an innovator, Jackie is always looking to improve processes and efficiency. She takes time to build, test, and execute the plan to help ensure a smooth, helpful, and enjoyable experience for clients.

Eliana Botero is Responsible For:

• Supporting firm partners, Paul Armstrong & Adam Sinoff, in all areas of client service, information management, and compliance
• Serving as the point of contact to existing clients for Armstrong & Sinoff Financial's insurance services
  • Premium payments
  • Beneficiary changes
  • Insurance questions and needs

Professional

Eliana has worked with Northwestern Mutual in different capacities for over seven years. Prior to joining Armstrong & Sinoff Financial, she was a Financial Planning Coordinator for the Northwestern Mutual – Central Florida Network Office on the Financial Planning Services team. Eliana has her 2-15 insurance license and earned a bachelor’s degree in Science Psychology from the University of Central Florida.

Personal

Eliana, a native of Colombia, is fluent in both Spanish and English. She is married to her high school sweetheart, Joan, and together they have a child, Lorenzo. Their family cherishes their time with their Labrador, Tobias.

In her community, Eliana actively contributes by volunteering as a Guardian Ad Litem, where she visits children in foster care in Osceola County, Florida.

Eliana’s word: ADVOCATE

As an advocate, the best interest of our clients is of most importance to Eliana. Her attention to detail and compassion for people inspires her to provide exemplary service and personalized support to each client.

Linda is responsible for:

• Executive administration support to Paul Armstrong
• Submit reports and other necessary records to external accounting partners
• Ensure efficiency, excellence in client service, and supporting the firm’s strategic growth
• Embrace and enhance team culture to ensure alignment with firm values, while fostering collaboration and communication

Professional

Linda is the Executive Assistant to Paul Armstrong. Linda comes with 20+ years of experience in the construction industry working for a family business. Linda, a 30-year Northwestern Mutual client, was introduced to a career opportunity at Northwestern Mutual Central Florida in 2010 from her Financial Representative where she has been working ever since. She has had various roles as she progressed through her career including 9 years as the Executive Assistant to the Managing Partner.

Linda has a passion for providing outstanding service and working directly with clients.

Personal

Linda was born and in raised outside of Cleveland, Ohio. She is a current resident of Maitland, Florida where she calls home. Her adult daughter, Shannon, resides nearby and they enjoy spending time together. In her free time, Linda enjoys cooking, baking, quilting + antiquing. The beach is Linda’s happy place and long walks are her favorite.

Linda’s word: CARING

Linda always strives to display kindness and concern for others by attaching importance to their needs, looking after them, and producing solutions while feeling genuine concern and interest.

“You never want to deny someone the opportunity to do something nice for someone.”

Courtney McDaniel is Responsible For:

• Collaborating with cross-functional teams to align goals
• Building and maintaining relationships with clients through consistent communication
• Strategically design and manage events

Professional

Courtney began her career at Northwestern Mutual Central Florida in 2017 as a Marketing Intern during her time at The University of Central Florida. After graduating in 2019, with a B.S. in Integrated Business and a minor in Sports Business Management, she re-joined Northwestern Mutual.

Courtney has distinguished herself in event planning, ensuring that each event aligns seamlessly with the firm's strategic objectives. Her role involves close collaboration with Paul, Adam, and the rest of the team. Courtney's strategic marketing insights and support are pivotal in amplifying their vision, showcasing her ability to integrate marketing strategies with overarching organizational goals.

Personal

Courtney is originally from Reading, Pennsylvania and moved to Orlando in 2007. During her time at UCF, she was a part of the NCAA Women’s Division 1 Rowing team, where she earned a Conference Championship her Freshman Year.

She has been married to her husband, Craig, since 2023, and they currently live in Dr. Phillips. In their free time, they enjoy spending time with family and friends and traveling.